Certificate in Advertising & Marketing

Instructors

AMITYCP

Certificate in Advertising & Marketing

 

About the Course: The course aims at giving in-depth knowledge of Advertising and Marketing. This course aims at making learners industry ready.

 

Course Objective - The learner will be able to address different concepts, principles, and practices in advertising and marketing

 

Course Description - A carefully designed three months program providing broad overview of Advertising and Marketing, the course provides a broad understanding of the two subject areas. The program provides a comprehensive framework for understanding a wide range of theoretical concepts and functional areas. The program will benefit students of management / engineering, beginners in marketing and in advertising, entrepreneurs and business-owners, and professionals across industries with advertising and marketing functions. The program will be useful for mid-level / senior advertising and marketing professionals looking to develop skills in the subject areas.

 

Course Outline :

  1. Module I : Advertising Concepts and Principles

  2. Module II : Principles of Marketing

  3. Module III: Advertising and Marketing Practices

 

Learning Outcome: The learner will be able to

  1. Acquire broad understanding of concepts, principles, and practices in advertising and marketing·

  2. Reach out to existing and new customers in a changing business environment·

  3. Acquire knowledge to power the brand for increased customer loyalty, competitive advantage, and profitability·

  4. Appraise and appreciate strategic implications of local and global changes /developments in the domain areas·

  5. Gain subject-specific knowledge and develop globally-relevant skills for academic and professional enhancement·

  6. Combine theoretical knowledge and practical expertise – qualities highly valued in contemporary global multicultural working environments·

  7. Stay one step ahead, as Advertising and Marketing professionals are sought after by organizations across industries.

 

 

Course Format :

  1. Main content of the course will be delivered using video lectures.

  2. Elaborate course content will be provided.

 

Certificate Awarding Criteria: Low-stake assessments as well as high stake assessment. If the student does not perform well in the high stake assessment, he may be asked to take the assessment again. Low-stake assessments include assignments, quizzes. High-stake assessment includes a final evaluation covering all the major sections of the curriculum. This final assessment will serve as the qualifying exam. The grading for the assessment will be done as per the following scheme:

 

MARKS (%)

GRADE

DESCRIPTION

90 and above

A+

OUTSTANDING

80-89

A

EXCELLENT

70-79

B+

VERY GOOD

60-69

B

GOOD

50-59

C

AVERAGE

40-49

D

SATISFACTORY

 

Students qualifying with grades as above will be awarded the Certificate. Those who disqualify will be required to take re-examination.

9200
Course Code : AC001
Duration: 3 Months